LE SAUNDA X Zhang Yingying Intangible Cultural Heritage Traditional Paper-Cutting Art Collaboration

In the Autumn/Winter season of 2023, LE SAUNDA collaborated with Ms. Zhang Yingying, an inheritor of Foshan's intangible cultural heritage paper-cutting. Centered around the theme "Heart Traveler," they utilized traditional paper-cutting techniques and the unique eco-friendly paper from LE SAUNDA 's shoeboxes for an artistic co-creation. This led to the launch of the "Heart Journey in Full Bloom" brand TVC and themed displays in stores nationwide, advocating for women's autonomy and independence.